Creating A Loveable Brand In 3 Easy Steps

Hey Tribe!!

Today We have a guest Blogger! Check it out! Post by Alberta Bryant!

Today’s digital landscape says that consumers don’t buy products or services online; they buy brands. 

And this is precisely why you’ll see the world’s biggest companies, like Coca-Cola, Nike, and even Walmart, regularly investing hundreds of thousands of dollars into their online marketing and business branding. 

Essentially, branding is a way for businesses to set themselves apart from their competitors and make themselves more memorable to their customers. 

In the following article, we’re looking at how you can create a loveable brand in three easy steps! 

Audience And Competitor Research 

As with any marketing, the very first step to creating a loveable brand is to perform a bit of in-depth research. 

Ideally, it would help if you started by researching your target audience and ideal customers, which are the people who are most likely to interact and buy things from your brand. 

For instance, let’s suppose that you own a company that sells athletic apparel. 

In this case, your target audience will most likely be consumers interested in sports, who play sports, or simply active, athletic people. 

By learning as much as you can about this target audience, including factors such as their average age, location, or other hobbies and interests, you’ll put yourself in a much better position to create branding that will resonate with them. 

Secondly, you’ll also need to perform a bit of competitor research. 

For this, you’ll want to look at both your direct and indirect competitors to learn as much as you can about how other brands are successfully connecting with their audiences. 

Essentially, the target audience of direct competitors will most likely closely resemble your own. 

Therefore, you can use other brands’ branding as inspiration for your own. 

Just make sure that you don’t copy or try to rip off any of your competitors’ branding elements, which could lead to serious legal trouble later on down the road. 

Branding Execution

After you’ve put in some time doing both audience and competitive research, it’s time to start putting all the knowledge you’ve learned into practice. 

To successfully brand your business, you’ll need to design graphics and logos and develop a clear and concise brand message, company values, etc. 

As you settle on the best branding elements to use for your business, you’ll want to keep track of everything in a single document called a brand guide. 

Essentially, a brand guide is a document that will outline everything from your brand’s logos and graphics through to the fonts that you’ll use on printed business cards, websites, social media pages, and more. 

Once you’ve compiled your brand guide, feel free to share this document with anybody your business deals with for marketing, including your in-house and remote employees, coworkers, and business partners. 

In the end, a brand guide ensures that all your branding elements are in line and conducive to your overall business goals. 

Review And Rebranding

The fact is that, even with the most in-depth research, creating a brand is more or less a well-researched guess. 

In other words, there’s no guarantee that your branding efforts will have the desired effect on your target audience. 

And, in some cases, you might even notice that your branding efforts harm your business, which is why it’s crucial to routinely dive into your online business website and social media analytics to see if you’re on the right track. 

This way, if you see that your numbers are starting to slip after making any changes to your branding, you’ll be able to tweak and adjust your approach as needed. 

Did Alberta set you on the right path to a brand that the consumers will love? Do you have anything to add? Leave it in the comments below!

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Thank you again Irvin Griswold for guest blogging today!

To your happiness and success!!

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